Peak NRR of 127% in FY2022-Q1. Latest is 120% - that's -7pp from peak.
Cloudflare is above the Security Public median by +10pp (cell median: 110%)
Cloudflare (NET) is a security company at the public stage. As of its most recent disclosure (FY2026-Q2), Cloudflare reported a Net Revenue Retention rate of 120% - a strong result for B2B SaaS at this segment.
Cloudflare's NRR peaked at 127% in FY2022-Q1, 7pp above today's level. Over the past three years, the metric has expanded by 6pp. The most recent quarter gained 2pp QoQ.
Within its peer set (security companies at public stage in the $25k-$100k acv band), Cloudflare's NRR is above the cell median of 110%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Health scores, usage, and time-to-value when disclosed.
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
Forward-booked revenue by maturity. Renewal pipeline visibility.
Support tiers: free · paid · self-service
CS team segments: Large Enterprise · Strategic Finance · Developer Speedboat
CSM model: account-named
Education programs: Developer Documents
Named CS initiatives across recent disclosures (newest first).
Reimagining internal processes to run on an agentic AI backbone, resulting in a 20% headcount reduction.
"accelerate our evolution to an agentic AI-first operating model... reduction of the size of our team by 1,100"
Internal harness allowing teams to quickly deploy agentic workflows and AI sessions.
"The harness that we've built, which we call Cloudflare OS, allows teams across the company to quickly get up and running"
Tools for publishers to gain visibility into AI scraping and protect/monetize content.
"This customer was facing a massive increase in AI scraping... They chose Cloudflare to gain visibility"
Flexible engagement vehicle allowing customers to draw from a committed fund for any platform service.
"The pool of funds contracting and engagement vehicle has seen a tremendous amount of success."
Targeting a handful of customers to specifically go after them and build a library of case studies.
"Aly Cabral... is running what we're calling a speedboat, which is targeting a handful of customers."
Strategic contracts providing frictionless adoption across the entire platform with transparent pricing.
"Deploying this strategic pool of funds structure will provide seamless access to the entire Cloudflare platform."
Allows customers to sell resources behind Cloudflare (web pages, APIs, datasets) to AI agents.
"Monetization Gateway allows our customers to sell any resource behind Cloudflare"
Internal efficiency tools for AI-driven workflows open-sourced for enterprise adoption.
"we'd really built a set of tools with Cloudflare OS... just the other day, open sourced that project."
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Developer products and the shift from free to paid traffic are creating near-term gross margin headwinds.
"While gross margin may continue to trend down in the near term from these dynamics"
AI scraping driving up infrastructure costs and network load for media companies.
"This customer was facing a massive increase in AI scraping, which was crushing their network"
Growth limited by the capacity of the sales force rather than market demand.
"Our constraint has been, and at least for another quarter, will continue to be the capacity of our sales force."
AI companies scraping content without permission, impacting media company business models.
"it's traffic that is maybe an AI company trying to take the content from a media company"
Global business and geopolitical backdrop creating uncertainty in forecasting.
"the world is a more volatile place today than it was even a quarter ago."
Increased traction with pool of funds contracts impacting the shape of revenue recognition and DNR.
"DNR is stabilizing... despite continued near-term headwinds from increased traction with pool of funds contracts"
Curated quotes about customer outcomes, retention, renewals.
"With that, the tailwind we saw in dollar-based net retention rate, we've been talking about bottoming out. We've seen that that would happen. Now a superior execution on pool of funds and us getting more comfortable with this go-to-market instrument we are seeing there. We are harvesting the tailwinds of that business."
"As those pools are now getting consumed, you can see our dollar-based net retention is ticking back up."
"Gross retention levels increased year-over-year and quarter- to- quarter, and new pipeline attainment again exceeded our expectations."
"Our churn rates improved in the quarter. We are seeing stabilization in our customers' businesses."
"These results reinforce our belief that DNR is stabilizing at these levels despite continued near-term headwinds."
"The significant expansion with our largest customers drove an acceleration in our dollar-based net retention rate to 120%"
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Cloudflare appears on 5 of our retention leaderboards.
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| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2026-Q2 | 120% | - | earnings-call-transcript | source ↗ |
| FY2026-Q1 | 118% | - | earnings-call-transcript | source ↗ |
| FY2025-Q4 | 120% | - | 10-K | source ↗ |
| FY2025-Q3 | 119% | - | 10-Q-mdna | source ↗ |
| FY2025-Q2 | 114% | - | 10-Q-mdna | source ↗ |
| FY2025-Q1 | 111% | - | 10-Q-mdna | source ↗ |
| FY2024-Q4 | 111% | - | earnings-call-transcript | source ↗ |
| FY2024-Q3 | 110% | - | 10-Q-mdna | source ↗ |
| FY2024-Q2 | 112% | - | 10-Q-mdna | source ↗ |
| FY2024-Q1 | 115% | - | 10-Q-mdna | source ↗ |
| FY2022-Q1 | 127% | - | 10-Q-mdna | source ↗ |
| FY2021-Q3 | 124% | - | 10-Q-mdna | source ↗ |
| FY2021-Q2 | 124% | - | 10-Q-mdna | source ↗ |
| FY2021-Q1 | 123% | - | 10-Q-mdna | source ↗ |
| FY2020-Q3 | 116% | - | 10-Q-mdna | source ↗ |
| FY2020-Q2 | 115% | - | 10-Q-mdna | source ↗ |
| FY2020-Q1 | 117% | - | 10-Q-mdna | source ↗ |
| FY2019-Q3 | 121% | - | 10-Q-mdna | source ↗ |
| FY2019-Q2 | 122% | - | 10-Q-mdna | source ↗ |
| FY2019-Q1 | 118% | - | 10-Q-mdna | source ↗ |
| FY2025-Q2025 | 114% | - | 10-Q-mdna | source ↗ |
Generate a live retention report against Cloudflare and your full peer cell. Ungated. Downloadable as PDF.