Built on public-company filings + verified founder submissions

NRR calculator

Compute your Net Revenue Retention live. Then see how you stack up against peers in your vertical and stage.

Period Trailing 4 quarters
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Enter your starting ARR to begin. The rest of the form will appear.

Methodology: how we compute NRR & GRR →

Net Revenue Retention
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Enter your numbers to see your NRR.
Gross Revenue Retention
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Excludes expansion. A pure measure of how well you keep what you sold.
80+
Public-company filings ingested
15
Verticals tracked
6
Funding stages
5
ACV bands

What is Net Revenue Retention?

NRR measures the percentage of recurring revenue you retain from your existing customer base over a period, including expansion, contraction, and churn. It is the single most important metric for any subscription business at scale.

NRR = (Starting ARR + Expansion - Contraction - Churn) / Starting ARR

NRR above 100% means your existing customers are growing faster than they are leaving. Below 100% means you have a leaky bucket - new sales are filling a hole left by departing accounts.

What's a "good" NRR?

  • < 90% - Severe retention problem. Fix before adding sales capacity.
  • 90-100% - Below typical SaaS range. Investigate concentration and churn drivers.
  • 100-110% - Median. Healthy but not elite.
  • 110-130% - Strong. Top half of public SaaS.
  • 130%+ - Elite. Snowflake territory at IPO was 158%.

See full benchmarks by vertical, stage, and ACV band →

Stop leaving NRR on the table

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