Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 97% in FY2026-Q4. Latest is 96% - that's -1pp from peak.
Yext is above the Sales & Marketing Tech Public median by +0pp (cell median: 96%)
Yext (YEXT) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY2027-Q2), Yext reported a Net Revenue Retention rate of 96% - a below-average result for B2B SaaS at this segment.
Yext is currently at or near its all-time NRR peak.
Within its peer set (sales & marketing tech companies at public stage in the $25k-$100k acv band), Yext's NRR is roughly in line with the cell median of 96%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
When the company breaks NRR/GRR by segment, geography, or customer size cohort.
| NRR by ARR cohort | smb: 79% |
|---|
Revenue, ARR, and team-size denominators for the productivity ratios.
Forward-booked revenue by maturity. Renewal pipeline visibility.
Support tiers: three levels of customer support · priority access to technical resources · faster target response times · field user support
CS team segments: enterprise · mid-size · small business
CSM model: hybrid
Education programs: Virtual Customer Summit
Computed from the data above. Shows where value comes from and where leakage hides.
Named CS initiatives across recent disclosures (newest first).
Acquisition of a digital client engagement platform for financial services.
"Hearsay Social, Inc., a digital client engagement platform for financial services... which we acquired in August 2024"
Acquisition of local SEO and location intelligence platform.
"Acquiring Places Scout, an industry-leading local SEO and location intelligence platform"
Introduction of new products such as Scout to provide AI-powered insights and competitive intelligence.
"introduction of new products such as Scout, plans to invest in international expansion"
Launch of Scout to define a new category of agentic marketing and automated optimizations.
"With the strong traction of our Scout launch, we are defining a new category of agentic marketing."
Acquisition of digital client engagement platform for financial services to produce an end-to-end platform.
"In August 2024, the Company acquired Hearsay Social, Inc., a digital client engagement platform"
Acquisition to strengthen competitive intelligence, benchmarking, and AI-powered insights.
"On February 7, 2025, the Company completed its acquisition of KabanaSoft, LLC, doing business as Places Scout"
AI-powered brand visibility product launched in beta to help customers manage digital visibility in AI search.
"We launched this product officially at our analyst day on April 2nd... initial cohort was less than 10 development partners"
An AI agent for customers to identify opportunities to enhance digital presence and visibility across search engines.
"The launch of Scout represents a major milestone for Yext... fundamentally change the way our customers gather data"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Impact of foreign exchange rates and other macro-economic factors on the business.
"despite the impact of foreign exchange rates and other macro-economic factors on our business"
Departure of a large customer negatively impacting revenue growth rates.
"recent decline in growth rate was largely attributable to the departure of a large customer"
Fragmented AI landscape and search platform changes requiring automated optimizations.
"By moving beyond simple insights to deliver automated, agent-driven optimizations across the leading AI engines"
Risk related to the ability to renew and expand subscriptions with existing enterprise customers.
"Yext's ability to renew and expand subscriptions with existing customers, especially enterprise customers"
Ability to renew and expand subscriptions with existing enterprise customers.
"our ability to renew and expand subscriptions with existing customers especially enterprise customers"
Excluding the Hearsay acquisition, organic revenue would have declined 2% year-over-year.
"without this acquisition, our revenue would have otherwise declined 2% year-over-year"
Curated quotes about customer outcomes, retention, renewals.
"Growth in our enterprise ARR customer cohort accelerated again in the second quarter, driven by improvements in both retention and expansion for that cohort, and we are seeing signs that we expect that momentum carry into the third quarter"
"Looking ahead, the improving year-over-year growth in our customers with ARR ≥$50K... allows us to simultaneously fund internal R&D"
"We've been doing a lot of really hard work on that front over the course of the last year... the overall customer experience, the amount of support that they get, the proactive nature of that support."
"we'd rather have downgrades than logo churns. If you become very inflexible about the downgrades, then you get the logo churns."
"we're proactively engaging with renewals to make sure that we're doing everything we can to solidify those partnerships."
"we're taking a very partner, long-term partnership mindset to the to our customer relationships and to the renewal cycles"
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Yext appears on 1 of our retention leaderboards.
Free to embed on your blog or board deck. Includes a small backlink to cust.co.
Or grab the data: JSON API →
| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2027-Q2 | 96% | 88% | 10-Q-mdna | source ↗ |
| FY2027-Q1 | 95% | 88% | 10-Q-mdna | source ↗ |
| FY2026-Q4 | 97% | 88% | earnings-press-release-8k-exh | source ↗ |
| FY2026-Q3 | 96% | 88% | 10-Q-mdna | source ↗ |
| FY2026-Q2 | 95% | 88% | 10-Q-mdna | source ↗ |
| FY2025-Q2 | 95% | 88% | 10-Q-mdna | source ↗ |
| FY2026-Q1 | 95% | 87% | 10-Q-mdna | source ↗ |
| FY2025-Q4 | 93% | 86% | presentation-pdf | source ↗ |
| FY-2025 | 93% | 86% | 10-K | source ↗ |
| FY2024-Q3 | 92% | 84% | 10-Q-mdna | source ↗ |
| FY2025-Q3 | 92% | 84% | 10-Q-mdna | source ↗ |
| FY2024-Q2 | 91% | 84% | 10-Q-mdna | source ↗ |
| FY2025-Q1 | 91% | 83% | 10-Q-mdna | source ↗ |
| FY-2023 | 95% | 87% | presentation-pdf | source ↗ |
Generate a live retention report against Yext and your full peer cell. Ungated. Downloadable as PDF.