cust.co / Compare / Klaviyo vs Yext

Klaviyo vs Yext - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +13pp on latest NRR (109% vs 96%).

NRR over time

87%96%105%114%123% FY2020-Q4FY2024-Q3FY2025-Q1FY-2025FY2026-Q2FY2026-Q3FY2027-Q2 NRR Klaviyo Yext Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% Klaviyo - FY2026-Q2: 109% Yext - FY2024-Q3: 92% Yext - FY2025-Q1: 91% Yext - FY2025-Q2: 95% Yext - FY2025-Q3: 92% Yext - FY-2025: 93% Yext - FY2025-Q4: 93% Yext - FY2026-Q1: 95% Yext - FY2026-Q2: 95% Yext - FY-2023: 95% Yext - FY2024-Q2: 91% Yext - FY2026-Q3: 96% Yext - FY2026-Q4: 97% Yext - FY2027-Q1: 95% Yext - FY2027-Q2: 96%

Klaviyo hit a higher all-time peak (119% in FY2023-Q3). Over 3 years, Klaviyo is flat +1pp; Yext is flat +1pp.

Stat-by-stat

Metric Klaviyo Yext
Latest NRR 109% 96%
All-time peak NRR 119% 97%
All-time low NRR 108% 91%
QoQ change -1pp +1pp
YoY change +0pp +1pp
3-year change +1pp +1pp
Disclosures tracked 13 14

Customer cohorts

MetricKlaviyoYext
Total customers 205,000 -
Over $100K ARR 1,000 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 60.1% 81%

Commercial structure

MetricKlaviyoYext
Total RPO $254M $488M
Current RPO (12mo) $236M $444M
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - 94%
New customers added 26,000 -

Post-sales motion

MetricKlaviyoYext
CS team size - -
Customers per CSM - -
Pricing model subscription hybrid
Renewal cadence monthly annual
CSM coverage model hybrid hybrid
Top customer exec - -

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.