Median Net Revenue Retention for Public Sales & Marketing Tech companies in the $25K-$100K ACV band.
Each point is the median of verified disclosures for that fiscal quarter. Contributors disclosed in: FY-2019 (DV) · FY-2020 (DV) · FY-2021 (DV) · FY2022-Q4 (DV) · FY-2022 (DV) · FY2023-Q2 (ZI) · FY-2023 (DV, YEXT) · FY2025-Q1 (YEXT, ZI, CRTO) · FY2024-Q2 (ZI, YEXT) · FY2024-Q3 (ZI, CRTO, YEXT) · FY-2024 (DV) · FY2025-Q2 (ZI, CRTO, YEXT) · FY2025-Q3 (YEXT, ZI, CRTO) · FY2024-Q4 (ZI, DV) · FY-2025 (YEXT, DV) · FY2025-Q4 (YEXT, DV, ZI) · FY2026-Q1 (YEXT, CRTO) · FY2026-Q2 (YEXT) · FY2026-Q3 (YEXT) · FY2026-Q4 (YEXT) · FY-2026 (YEXT).
Median GRR (gross retention) in FY-2026: 88% - the gap to NRR (97%) shows how much expansion is lifting the retention number.
Each bar = a 5-percentage-point band. Hover for the companies in that band.
Latest verified NRR per company. Run the calculator to see where you'd land on this distribution.
Sales & Marketing Tech · Public stage - NRR captures how much your existing customers grow versus shrink, before any new logos. Top performers expand existing accounts faster than they lose them, compounding ARR even if new sales slow.
The expansion gap is real: the median company in this cell sits at 95% while the top 25% are at 112% - a 17pp spread between average and best-in-class. Compute your own NRR to see where you stack up.
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