Cust brings customer data together and proactively works to give you more adoption, more upgrades, and more retained customers.
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Connect the customer systems your team uses every day.
Starts with
Bring support tickets, product issues, and Slack conversations into each customer record.
Adds to Foundation
Run hyper-personalized scaled CS experience
Adds to Growth
Add proprietary data sources and higher monthly capacity for complex operations.
Adds to Scale
See the typical credit cost of common activities, then choose a plan to estimate monthly capacity. Each estimate assumes the full allowance is used for that activity.
Growth plan selected. Monthly activity estimates shown for 4,500 credits.
| Activity | Typical credit use | Growth monthly capacity |
|---|---|---|
| Understand customers | ||
| Analyze a customer interactionAnalyze an email, call, or ticket for sentiment and risk. | 0.02–0.03credits per interaction | 150,000estimated per month |
| Research customer healthResearch one account in depth and explain its health score. | 0.16–0.23credits per score | 20,000estimated per month |
| Ask Cust about a customerAsk an open-ended question across the customer data in your workspace. | 5–10credits per answer | 450estimated per month |
| Prepare for a customer meetingBuild a brief from meetings, emails, usage, open actions, and company news. | 8–12credits per prep | 400estimated per month |
| Move work forward | ||
| Route an account with an AI conditionEvaluate a plain-language condition and route the next workflow step. | 1–3credits per account | 1,800estimated per month |
| Generate a personalized workflow emailUse customer and workflow context to draft an initial or follow-up email. | 2–5credits per email | 900estimated per month |
| Draft an inbox replyCreate a contextual response inside the shared inbox, ready for review. | 3–5credits per response | 900estimated per month |
| Run a scheduled CSM agentOffload QBR prep, account research, and report building to background agents. | 16–24credits per run | 190estimated per month |
Estimates based on observed usage. Actual credit use varies by task.
Extend your plan with inbox automation, custom apps, or another data source.
Add-on
Triage and categorize tickets, draft replies, automate routine resolutions, and set SLA rules by customer tier.
Add-on
Build and publish custom tools in Cust using your connected customer data.
Data source
Connect another data source. View supported integrations, or request a new integration if your source is missing.
Plans differ by monthly credits, connected data sources, CRM updates, and data residency. Every plan includes unlimited seats.
| Features | Foundation1,000 credits | Growth4,500 credits | Scale10,000 credits | Enterprise25,000 credits |
|---|---|---|---|---|
| Monthly price, annual billing (save 20%) | $384 | $1,440 | $2,880 | $6,000 |
| Credits per month | 1,000 | 4,500 | 10,000 | 25,000 |
| Team seats | Unlimited | Unlimited | Unlimited | Unlimited |
| Cust unifies customer context from | ||||
| ✓ | ✓ | ✓ | ✓ | |
| Calendar | ✓ | ✓ | ✓ | ✓ |
| CRM | ✓ | ✓ | ✓ | ✓ |
| Call transcripts | ✓ | ✓ | ✓ | ✓ |
| Support tickets | Not included | ✓ | ✓ | ✓ |
| Product issues | Not included | ✓ | ✓ | ✓ |
| Slack conversations as customer context | Not included | ✓ | ✓ | ✓ |
| Data warehouse | Not included | Not included | ✓ | ✓ |
| Custom imports | Not included | Not included | Not included | ✓ |
| Does the work automatically | ||||
| Researches account context across connected data | ✓ | ✓ | ✓ | ✓ |
| Health scores with detailed reasoning | ✓ | ✓ | ✓ | ✓ |
| Recommends next steps and runs configured workflows | ✓ | ✓ | ✓ | ✓ |
| Creates and enriches contacts from interactions | ✓ | ✓ | ✓ | ✓ |
| Maps stakeholder engagement | ✓ | ✓ | ✓ | ✓ |
| Suggests replies and follow-up reminders | ✓ | ✓ | ✓ | ✓ |
| Customer sentiment analysis | ✓ | ✓ | ✓ | ✓ |
| Categorizes interactions into topics | ✓ | ✓ | ✓ | ✓ |
| Tracks email opens | ✓ | ✓ | ✓ | ✓ |
| Detects out-of-office replies, bounces, and role changes | ✓ | ✓ | ✓ | ✓ |
| Tracks customer behavior and engagement changes | ✓ | ✓ | ✓ | ✓ |
| Updates fields in Cust | ✓ | ✓ | ✓ | ✓ |
| Updates fields in CRM | Not included | Not included | ✓ | ✓ |
| Steers what to do next | ||||
| Prioritizes customer accounts | ✓ | ✓ | ✓ | ✓ |
| Researches customer goals in one click | ✓ | ✓ | ✓ | ✓ |
| Answers questions across connected customer data | ✓ | ✓ | ✓ | ✓ |
| Prioritizes the inbox | ✓ | ✓ | ✓ | ✓ |
| Posts alerts and digests to Slack | ✓ | ✓ | ✓ | ✓ |
| Builds dynamic customer segments from a prompt | ✓ | ✓ | ✓ | ✓ |
| Gives tools to fine-tune | ||||
| Skills | ✓ | ✓ | ✓ | ✓ |
| Agents | ✓ | ✓ | ✓ | ✓ |
| Workflows | ✓ | ✓ | ✓ | ✓ |
| Text-based guidance | ✓ | ✓ | ✓ | ✓ |
| Projects | ✓ | ✓ | ✓ | ✓ |
| External tool connections (MCP) | ✓ | ✓ | ✓ | ✓ |
| Shareable outputs | ✓ | ✓ | ✓ | ✓ |
| Shareable success plans | ✓ | ✓ | ✓ | ✓ |
| Security & hosting | ||||
| SOC 2 Type II attested | ✓ | ✓ | ✓ | ✓ |
| Choose EU or US data residency | Not included | Not included | ✓ | ✓ |
Need help choosing a plan?
Talk to usCredits are the shared monthly allowance your team uses for AI work in Cust. Questions about customers, meeting prep, personalized emails, inbox replies, workflow conditions, scheduled agents, health scoring, and interaction analysis draw from the same balance.
If the full allowance is used for one activity, 1,000 credits can cover approximately 100 customer questions, 200 personalized workflow emails, 85 meeting prep sessions, 40 scheduled agent runs, 4,400 health score updates, or 33,000 interaction analyses. Actual usage varies by task complexity and data volume.
Yes. You can buy one-time credit packs in Cust. Top-up credits are used after your monthly allowance and do not reset each month.
Every plan includes unlimited seats. CS, support, RevOps, and leadership can all work in Cust under the same plan price.
Foundation includes email, calendar, CRM, and call transcript connections. Growth adds support tickets, product issues, and Slack conversations as customer context. Scale adds data warehouse connections and CRM field updates. Enterprise adds custom imports. View supported integrations, or request a new data source for $500 per integration.
Shared Inbox & Ticketing and Custom Apps each cost $500 per month. Additional integrations cost $500 per integration.
Choose monthly or annual billing. Annual prices are shown as monthly equivalents, billed once per year, and save 20%.
We will review your use cases and data sources, estimate monthly credit needs, and recommend the right plan.
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