cust.co / NRR Benchmark / Sales & Marketing Tech

Sales & Marketing Tech NRR Benchmark

Net Revenue Retention across 10 sales & marketing tech companies in the cust.co dataset, aggregated across all funding stages and ACV bands.

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Latest median NRR · FY-2026
97%
down -6pp QoQ · down -30pp YoY
10 companies
92 verified disclosures
P25–P75: 98% – 110%

NRR over time - vertical-wide

80%102%123%144%166% 2019-Q42022-Q32023-Q32024-Q32025-Q3FY-2020FY-2024FY-2026 Median NRR (vertical) Shaded area: 25th–75th percentile range across contributing companies 2019-Q4 - 110% (SPT) 2020-Q4 - 108% (KVYO) 2021-Q4 - 115% (HUBS) 2022-Q2 - 104% (HUBS, SEMR) 2022-Q3 - 108% (SPT) 2022-Q4 - 127% (DV) 2023-Q1 - 110% (HUBS) 2023-Q2 - 90% (ZI) 2023-Q3 - 107% (KVYO, SPT, YEXT) 2024-Q1 - 102% (HUBS) 2024-Q2 - 105% (SPT, YEXT, SEMR, ZI, RAMP, PUBM) 2025-Q2 - 104% (HUBS, ZI, YEXT, SEMR, RAMP, KVYO, CRTO, PUBM) 2024-Q3 - 107% (KVYO, SEMR, ZI, RAMP, CRTO, PUBM, YEXT) 2024-Q4 - 106% (KVYO, YEXT, SEMR, SPT, ZI, HUBS, DV, RAMP) 2023-Q4 - 92% (YEXT) 2025-Q1 - 104% (YEXT, SEMR, HUBS, KVYO, ZI, RAMP, CRTO) 2025-Q3 - 102% (YEXT, KVYO, HUBS, ZI, SEMR, RAMP, CRTO, PUBM) 2025-Q4 - 103% (YEXT, SEMR, HUBS, DV, SPT, ZI, KVYO, RAMP) 2026-Q1 - 93% (YEXT, KVYO, CRTO) FY-2019 - 156% (DV) FY-2020 - 110% (KVYO, DV, RAMP) FY-2021 - 126% (DV) FY-2022 - 127% (DV) FY-2023 - 103% (DV, HUBS, YEXT) FY-2024 - 107% (KVYO, DV, HUBS, SPT, PUBM) FY-2025 - 103% (RAMP, KVYO, YEXT, HUBS, SPT, DV, SEMR, PUBM) FY-2026 - 97% (YEXT) P25–P75 spread

Each point is the median across all sales & marketing tech companies that disclosed in that period. Shaded area = 25th-75th percentile range.

Cells in this vertical

3 (stage × ACV band) cells with verified data. Click a row to drill into peer-cell distribution + top performers.

StageACV bandLatest medianHistorySample
Public $5K-$25K ACV 110% 4 co · 41 obs View →
Public $25K-$100K ACV 97% 4 co · 36 obs View →
Public $100K-$500K ACV 101% 2 co · 15 obs View →

Companies in this vertical

10 verified companies. Showing top 10 alphabetically.

Criteo CRTO
88%
Public · $25K-$100K ACV
DoubleVerify DV
109%
Public · $25K-$100K ACV
HubSpot HUBS
105%
Public · $5K-$25K ACV
Klaviyo KVYO
110%
Public · $5K-$25K ACV
LiveRamp RAMP
101%
Public · $100K-$500K ACV
PubMatic PUBM
96%
Public · $100K-$500K ACV
Semrush SEMR
106%
Public · $5K-$25K ACV
Sprout Social SPT
100%
Public · $5K-$25K ACV
Yext YEXT
97%
Public · $25K-$100K ACV
ZoomInfo ZI
90%
Public · $25K-$100K ACV

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