cust.co / NRR Benchmark / Sales & Marketing Tech

Sales & Marketing Tech NRR Benchmark

Net Revenue Retention across 11 sales & marketing tech companies in the cust.co dataset, aggregated across all funding stages and ACV bands.

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Latest median NRR · FY-2025
102.5%
down -4.5pp QoQ · down -23.5pp YoY
11 companies
112 verified disclosures
P25–P75: 99% – 110%

NRR over time - vertical-wide

80%100%120%140%160% 100% 2019-Q42022-Q42024-Q22025-Q12026-Q2FY22FY25 Median NRR (vertical) Shaded area: 25th–75th percentile range across contributing companies 2019-Q4 - 110% (SPT) 2020-Q4 - 108% (KVYO) 2021-Q4 - 115% (HUBS) 2022-Q2 - 104% (HUBS, SEMR) 2022-Q3 - 108% (SPT) 2022-Q4 - 127% (DV) 2023-Q1 - 110% (HUBS) 2023-Q2 - 100% (ZI, IAS) 2023-Q3 - 107% (KVYO, SPT, YEXT) 2024-Q1 - 108% (HUBS, IAS) 2024-Q2 - 105% (SPT, SEMR, ZI, RAMP, PUBM, IAS, YEXT) 2025-Q2 - 104% (ZI, HUBS, YEXT, SEMR, RAMP, KVYO, PUBM, CRTO, IAS) 2024-Q3 - 108% (KVYO, SEMR, ZI, RAMP, CRTO, PUBM, IAS, YEXT) 2024-Q4 - 108% (KVYO, YEXT, SEMR, SPT, ZI, HUBS, DV, RAMP, CRTO) 2023-Q4 - 92% (YEXT) 2025-Q1 - 104% (YEXT, SEMR, HUBS, KVYO, ZI, CRTO, PUBM, IAS, RAMP) 2025-Q2025 - 105% (SEMR) 2025-Q3 - 103% (KVYO, SEMR, ZI, YEXT, HUBS, RAMP, CRTO, PUBM, IAS) 2025-Q4 - 101% (YEXT, SEMR, HUBS, DV, SPT, ZI, KVYO, RAMP, CRTO) 2026-Q1 - 103% (YEXT, KVYO, CRTO, HUBS, PUBM, ZI, RAMP) 2026-Q2 - 100% (YEXT, KVYO, PUBM, RAMP, ZI, HUBS) 2026-Q3 - 96% (YEXT) FY-2019 - 156% (DV) FY-2020 - 110% (KVYO, DV, RAMP) FY-2021 - 126% (DV) FY-2022 - 127% (DV) FY-2023 - 103% (DV, HUBS, YEXT) FY-2024 - 107% (KVYO, DV, HUBS, SPT, PUBM) FY-2025 - 102% (YEXT, SEMR, KVYO, RAMP, SPT, DV, PUBM) 156% peak 102% P25–P75 spread
2019-Q4 → FY-2025

Each point is the median across all sales & marketing tech companies that disclosed in that period. Shaded area = 25th-75th percentile range.

Cells in this vertical

3 (stage × ACV band) cells with verified data. Click a row to drill into peer-cell distribution + top performers.

StageACV bandLatest medianHistorySample
Public $5K-$25K ACV 105.5% FY2019-Q4: 110%FY2020-Q4: 108%FY-2020: 110%FY2021-Q4: 115%FY2022-Q2: 104%FY2022-Q3: 108%FY2023-Q1: 110%FY2023-Q3: 113%FY-2023: 103%FY2024-Q1: 102%FY2024-Q2: 106%FY2025-Q2: 105%FY2024-Q3: 109%FY2024-Q4: 107%FY-2024: 104%FY2025-Q1: 105%FY2025-Q2025: 105%FY2025-Q3: 105%FY-2025: 106%FY2025-Q4: 108%FY2026-Q1: 107%FY2026-Q2: 106% 4 co · 44 obs View →
Public $25K-$100K ACV 96% FY-2019: 156%FY-2020: 123%FY-2021: 126%FY2022-Q4: 127%FY-2022: 127%FY2023-Q2: 100%FY-2023: 110%FY2024-Q1: 113%FY2025-Q2: 102%FY2024-Q2: 91%FY2024-Q3: 100%FY-2024: 112%FY2025-Q1: 100%FY2025-Q3: 100%FY2024-Q4: 112%FY-2025: 101%FY2025-Q4: 96%FY2026-Q1: 95%FY2026-Q2: 92%FY2026-Q3: 96%FY2026-Q4: 97%FY2027-Q1: 95%FY2027-Q2: 96% 5 co · 48 obs View →
Public $100K-$500K ACV 103% FY-2020: 110%FY2025-Q1: 104%FY2024-Q2: 108%FY2025-Q2: 105%FY2024-Q3: 112%FY2025-Q3: 103%FY-2024: 107%FY-2025: 99%FY2025-Q4: 104%FY2026-Q1: 100%FY2026-Q2: 100%FY2026-Q3: 101%FY2026-Q4: 107%FY2027-Q1: 103% 2 co · 20 obs View →

Companies in this vertical

11 verified companies. Showing top 11 alphabetically.

Criteo CRTO
110%
Public · $25K-$100K ACV
FY2024-Q3: 120%FY2024-Q4: 126%FY2025-Q1: 120%FY2025-Q2: 112%FY2025-Q3: 107%FY2025-Q4: 99%FY2026-Q1: 110%
DoubleVerify DV
109%
Public · $25K-$100K ACV
FY-2019: 156%FY-2020: 123%FY-2021: 126%FY2022-Q4: 127%FY-2022: 127%FY-2023: 124%FY-2024: 112%FY2024-Q4: 112%FY-2025: 109%FY2025-Q4: 109%
HubSpot HUBS
102%
Public · $5K-$25K ACV
FY2021-Q4: 115%FY2022-Q2: 104%FY2023-Q1: 110%FY-2023: 103%FY2024-Q1: 102%FY2025-Q2: 103%FY-2024: 102%FY2024-Q4: 104%FY2025-Q1: 102%FY2025-Q3: 103%FY2025-Q4: 105%FY2026-Q1: 103%FY2026-Q2: 102%
Integral Ad Science IAS
111%
Public · $25K-$100K ACV
FY2023-Q2: 110%FY2024-Q1: 113%FY2024-Q2: 112%FY2024-Q3: 108%FY2025-Q1: 109%FY2025-Q2: 110%FY2025-Q3: 111%
Klaviyo KVYO
109%
Public · $5K-$25K ACV
FY2020-Q4: 108%FY-2020: 110%FY2023-Q3: 119%FY2024-Q3: 110%FY2024-Q4: 110%FY-2024: 108%FY2025-Q1: 108%FY2025-Q2: 108%FY2025-Q3: 109%FY-2025: 110%FY2025-Q4: 110%FY2026-Q1: 110%FY2026-Q2: 109%
LiveRamp RAMP
103%
Public · $100K-$500K ACV
FY-2020: 110%FY2025-Q1: 105%FY2025-Q2: 107%FY2025-Q3: 108%FY-2025: 102%FY2025-Q4: 104%FY2026-Q1: 104%FY2026-Q2: 102%FY2026-Q3: 101%FY2026-Q4: 107%FY2027-Q1: 103%
PubMatic PUBM
98%
Public · $100K-$500K ACV
FY2024-Q2: 108%FY2024-Q3: 112%FY-2024: 107%FY2025-Q1: 102%FY2025-Q2: 102%FY2025-Q3: 98%FY-2025: 96%FY2026-Q1: 96%FY2026-Q2: 98%
Semrush SEMR
106%
Public · $5K-$25K ACV
FY2022-Q2: 104%FY2024-Q2: 107%FY2024-Q3: 107%FY2024-Q4: 120%FY2025-Q1: 105%FY2025-Q2: 105%FY2025-Q2025: 105%FY2025-Q3: 105%FY2025-Q4: 150%FY-2025: 106%
Sprout Social SPT
100%
Public · $5K-$25K ACV
FY2019-Q4: 110%FY2022-Q3: 108%FY2023-Q3: 107%FY2024-Q2: 104%FY-2024: 104%FY2024-Q4: 104%FY-2025: 100%FY2025-Q4: 100%
Yext YEXT
96%
Public · $25K-$100K ACV
FY-2023: 95%FY2025-Q1: 91%FY2024-Q2: 91%FY2025-Q3: 92%FY2024-Q3: 92%FY-2025: 93%FY2025-Q4: 93%FY2026-Q1: 95%FY2025-Q2: 95%FY2026-Q2: 95%FY2026-Q3: 96%FY2026-Q4: 97%FY2027-Q1: 95%FY2027-Q2: 96%
ZoomInfo ZI
89%
Public · $25K-$100K ACV
FY2023-Q2: 90%FY2025-Q2: 89%FY2024-Q2: 85%FY2024-Q3: 85%FY2024-Q4: 87%FY2025-Q1: 87%FY2025-Q3: 90%FY2025-Q4: 90%FY2026-Q1: 90%FY2026-Q2: 89%

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