cust.co / NRR Benchmark / Sales & Marketing Tech · Public · $100K-$500K ACV

Sales & Marketing Tech NRR Benchmark

Median Net Revenue Retention for Public Sales & Marketing Tech companies in the $100K-$500K ACV band.

Latest median NRR (FY2026-Q3)
101%
▼ 1pp QoQ
+1.8pp vs FY-2025
2 companies
15 verified disclosures
P25–P75: 102% – 108%

NRR over time

97%101%106%110%114% FY-2020FY2024-Q2FY2024-Q3FY-2024FY2025-Q4FY2026-Q2FY2026-Q3 Median NRR FY-2020 - 110% (RAMP) FY2025-Q1 - 105% (RAMP) FY2024-Q2 - 108% (PUBM) FY2025-Q2 - 105% (RAMP, PUBM) FY2024-Q3 - 112% (PUBM) FY2025-Q3 - 103% (RAMP, PUBM) FY-2024 - 107% (PUBM) FY-2025 - 99% (RAMP, PUBM) FY2025-Q4 - 104% (RAMP) FY2026-Q1 - 104% (RAMP) FY2026-Q2 - 102% (RAMP) FY2026-Q3 - 101% (RAMP)

Each point is the median of verified disclosures for that fiscal quarter. Contributors disclosed in: FY-2020 (RAMP) · FY2025-Q1 (RAMP) · FY2024-Q2 (PUBM) · FY2025-Q2 (RAMP, PUBM) · FY2024-Q3 (PUBM) · FY2025-Q3 (RAMP, PUBM) · FY-2024 (PUBM) · FY-2025 (RAMP, PUBM) · FY2025-Q4 (RAMP) · FY2026-Q1 (RAMP) · FY2026-Q2 (RAMP) · FY2026-Q3 (RAMP).

Median GRR (gross retention) in FY2026-Q3: - - the gap to NRR (101%) shows how much expansion is lifting the retention number.

Distribution - where do companies fall?

Each bar = a 5-percentage-point band. Hover for the companies in that band.

1 companies in 95%–100%: PUBM11 companies in 100%–105%: RAMP1 60%80%100%120%140%160%180% median 104%

Latest verified NRR per company. Run the calculator to see where you'd land on this distribution.

Top performers in this cell

  1. #1 LiveRamp RAMP 101% FY2026-Q3
  2. #2 PubMatic PUBM 96% FY-2025

What this means

Sales & Marketing Tech · Public stage - NRR captures how much your existing customers grow versus shrink, before any new logos. Top performers expand existing accounts faster than they lose them, compounding ARR even if new sales slow.

The expansion gap is real: the median company in this cell sits at 104% while the top 25% are at 108% - a 3.5pp spread between average and best-in-class. Compute your own NRR to see where you stack up.

Related cells

How does your NRR compare?

Compute live, then receive a shareable percentile badge by email.