Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 120% in FY2019-Q3. Latest is 109% - that's -11pp from peak.
Dynatrace is above the Dev Tools Public median by +0pp (cell median: 109%)
Dynatrace (DT) is a dev tools company at the public stage. As of its most recent disclosure (FY2027-Q2), Dynatrace reported a Net Revenue Retention rate of 109% - a mid-pack result for B2B SaaS at this segment.
Dynatrace's NRR peaked at 120% in FY2019-Q3, 11pp above today's level. Over the past three years, the metric has contracted by 11pp.
Within its peer set (dev tools companies at public stage in the $100k-$500k acv band), Dynatrace's NRR is roughly in line with the cell median of 109%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
Forward-booked revenue by maturity. Renewal pipeline visibility.
Support tiers: Standard · Premier · Strategic
CS team segments: IT 500 · Strategic Accounts · Commercial Segment
CSM model: account-named
Education programs: Perform
Top customer exec: Stephen McMahon - Chief Customer Officer (since 2025)
Computed from the data above. Shows where value comes from and where leakage hides.
Named CS initiatives across recent disclosures (newest first).
Flexible, scalable, and transparent subscription model based on actual usage and a rate card.
"The Dynatrace Platform Subscription ("DPS") licensing model provides customers with a flexible, scalable..."
A flexible, scalable, and transparent subscription model where customers make a minimum annual spend commitment.
"The Dynatrace Platform Subscription (DPS) licensing model provides customers with a flexible, scalable"
Adjusted customer segmentation to increase focus on IT 500 and strategic accounts with lower account-to-rep ratios.
"we adjusted our customer segmentation to increase focus on IT 500 and strategic accounts."
New agentic operations system combining deterministic AI with agentic AI for autonomous action.
"Earlier this year, we announced the general availability of Dynatrace Intelligence, a new agentic operations system"
Flexible, scalable, and transparent subscription where customers make a minimum annual spend commitment.
"The Dynatrace Platform Subscription ("DPS") licensing model provides customers with a flexible, scalable, and transparent subscription"
Launching domain-specific AI agents (SRE, Developer, Security) to drive autonomous operations.
"We've now delivered agents across three domains, and customers are already using them in production."
Specialized team focused on accelerating log management adoption and replacement of legacy tools.
"With our log strike team in place now for nine months... we expect logs to be an ongoing source of significant ARR"
Adjustments focused on customer segmentation, targeting IT 500 and strategic accounts.
"we introduced go-to-market changes focused on customer segmentation, partner enablement"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Macroeconomic uncertainty leading to longer evaluation periods and delayed purchasing decisions.
"Over the last year, we have observed global economic uncertainty at times as well as lengthening sales cycles."
Geopolitical considerations, inflation, and interest rates affecting buying patterns and sales cycles.
"navigate the current macroeconomic environment... which may affect the buying patterns of our customers."
More than 30% of customer accounts transitioned to new sales representatives.
"when we updated our go-to-market strategy during our fiscal year 2025, more than 30% of our customer accounts transitioned."
Higher mix of less tenured reps (30% with <1 year) leading to lower immediate productivity.
"acceleration of hiring new sales capacity has resulted in a higher mix of less tenured and therefore less productive"
Temporary headwind in gross margins due to increased cloud hosting costs from robust consumption.
"offset by a headwind of 100 basis points in gross margins from an increase in cloud hosting costs."
Customers facing exploding data complexity and fragmented legacy tools.
"Tools are fragmented, and it's often difficult to know whether AI results can be trusted."
Curated quotes about customer outcomes, retention, renewals.
"in our D1 organization, which is our services and customer success organization, they are more focused than ever on driving consumption of the platform."
"get them on DPS as Rick said, have our teams drive consumption and ultimately it'll either manifest itself in customers consuming earlier, which will either be in ODC, or they will expand earlier."
"overall platform consumption is a strong indicator of future expansions and is the primary compensation metric for our customer success team."
"It is the metric of choice for our customer success organization and is where we are pressing the organization to essentially affirm our performance for customers."
"Q2 gross retention rate remained steady in the mid-90s, further proof of how deeply embedded Dynatrace is for our enterprise customers. Net retention rate, or NRR, was 109% on a trailing 12-month basis, down a point sequentially."
"Gross retention rate remained in the mid-90s, demonstrating the strategic relevance of the Dynatrace platform."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Dynatrace appears on 4 of our retention leaderboards.
Free to embed on your blog or board deck. Includes a small backlink to cust.co.
Or grab the data: JSON API →
| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2027-Q2 | 109% | 95% | 10-Q-mdna | source ↗ |
| FY2027-Q1 | 110% | - | earnings-call-transcript | source ↗ |
| FY-2026 | 110% | - | 10-K | source ↗ |
| FY2026-Q4 | 110% | 95% | earnings-call-transcript | source ↗ |
| FY2026-Q3 | 111% | - | earnings-call-transcript | source ↗ |
| FY2026-Q2 | 111% | - | 10-Q-mdna | source ↗ |
| FY2026-Q1 | 111% | - | 10-Q-mdna | source ↗ |
| FY2025-Q4 | 110% | - | earnings-call-transcript | source ↗ |
| FY-2025 | 110% | - | 10-K | source ↗ |
| FY2025-Q3 | 111% | - | 10-Q-mdna | source ↗ |
| FY2025-Q2 | 112% | - | 10-Q-mdna | source ↗ |
| FY2025-Q1 | 113% | - | 10-Q-mdna | source ↗ |
| FY2024-Q4 | 111% | - | earnings-call-transcript | source ↗ |
| FY-2024 | 111% | - | 10-K | source ↗ |
| FY2024-Q3 | 111% | - | 10-Q-mdna | source ↗ |
| FY2024-Q1 | 119% | - | 10-K | source ↗ |
| FY-2023 | 119% | - | 10-K | source ↗ |
| FY2023-Q4 | 119% | - | 10-K | source ↗ |
| FY-2021 | 120% | - | 10-K | source ↗ |
| FY-2020 | 120% | - | 10-Q-mdna | source ↗ |
| FY2020-Q3 | 120% | - | 10-Q-mdna | source ↗ |
| FY2020-Q2 | 120% | - | 10-Q-mdna | source ↗ |
| FY-2019 | 120% | - | 10-Q-mdna | source ↗ |
| FY2019-Q3 | 120% | - | 10-Q-mdna | source ↗ |
Generate a live retention report against Dynatrace and your full peer cell. Ungated. Downloadable as PDF.