Peak NRR of 178% in FY-2022. Latest is 126% - that's -52pp from peak.
Snowflake is above the AI Infrastructure Public median by +0pp (cell median: 126%)
Snowflake (SNOW) is a ai infrastructure company at the public stage. As of its most recent disclosure (FY2027-Q2), Snowflake reported a Net Revenue Retention rate of 126% - a strong result for B2B SaaS at this segment.
Snowflake's NRR peaked at 178% in FY-2022, 52pp above today's level. Over the past three years, the metric has contracted by 34pp.
Within its peer set (ai infrastructure companies at public stage in the $500k+ acv band), Snowflake's NRR is roughly in line with the cell median of 126%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
Support tiers: Standard · Premier
CS team segments: U.S. Majors Sales · Financial Services & Insurance
CSM model: account-named
Education programs: Snowflake World Tours · BUILD Developer Summit
Named CS initiatives across recent disclosures (newest first).
A network where Snowflake customers, partners, developers, data providers, and data consumers can break down data silos.
"To realize this vision, we deliver the AI Data Cloud, a network where Snowflake customers, partners, developers..."
A network where customers can access or acquire third-party data sets, data applications, and other data products.
"The AI Data Cloud includes access to the Snowflake Marketplace, through which customers can access or acquire third-party data sets"
AI feature family showing significant adoption for text analytics and data democratization.
"Our AI feature family, Snowflake Cortex, is showing significant adoption."
Support for open data formats to allow Snowflake to run against data in cloud storage.
"we have seen minimal headwinds from customers moving to Iceberg."
Unified conversational interface bringing AI directly to every user with enterprise guardrails.
"This past fiscal year, we introduced Snowflake Intelligence, bringing the power of AI directly to every user"
Deployed Cortex Code to analyze incoming customer support cases before engineer engagement, surfacing root causes upfront.
"Across our global support organization at Snowflake, CoCo now analyzes incoming customer cases before an engineer engages"
Native code conversion tooling made free to accelerate customer migrations from legacy platforms like Oracle and Teradata.
"we recently announced that SnowConvert, Snowflake's native code conversion tooling, is now free for anyone to help accelerate migrations"
Outcome-based engagements combining data platform capabilities and AI harnesses with industry expertise.
"This is what the frontier engineering team is doing. It is combining a knowledge of what is possible with the data platform"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Threat actor accessed customer accounts due to failure to implement MFA.
"in May 2024, we became aware that a cybersecurity threat actor had accessed a number of our customers' Snowflake accounts"
Customers rationalizing budgets and optimizing consumption in response to macroeconomic uncertainty.
"macroeconomic conditions have caused... customers to rationalize budgets, prioritize cash flow management"
Class action lawsuits following threat actors accessing customer accounts and exfiltrating data.
"alleging that the Company failed to take reasonable measures to secure systems that contained consumer data"
Potential loss of storage revenue as customers move to open formats like Iceberg.
"offset the potential loss of storage revenue... from customers moving to Iceberg."
Q4 typically experiences seasonality due to the high number of holidays.
"Q4 has the most number of holidays in it, and there is some seasonality that we experienced."
Systems lack shared context, consistent governance, and coordinated oversight in AI adoption.
"Many systems lack shared context, consistent governance, and coordinated oversight, limiting their effectiveness"
Curated quotes about customer outcomes, retention, renewals.
"our sales team has learned, thanks to 2022 and 2023, that inefficient spend from customers inevitably leads to a contraction later anyway. We are better off making sure that it is always efficient spend."
"We are committed to delivering a cohesive product with fast time to value, and it's the differentiator that leads customers to choose Snowflake again and again."
"Customers are always optimizing on Snowflake and if anything we're trying to get in front of these things with customers so customers don't use Snowflake unwisely so they don't have to deal with optimizations."
"The virtuous cycle of a Snowflake customer is one in which they sign a deal. It has a certain amount of slack capacity that is built into it that our teams then use to expand into use cases that can deliver value for customers..."
"Our customers, on average, sign deals with us once every two and a half to two and a half years-ish on average."
"Our service delivery team can complete customer projects up to 5x faster, improving response accuracy by more than 25%, and compress implementation cycles from days to hours to drive 40%-50% higher project margins and enabling customers to go live more than 40% faster."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Snowflake appears on 3 of our retention leaderboards.
Free to embed on your blog or board deck. Includes a small backlink to cust.co.
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| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2027-Q2 | 126% | - | earnings-call-transcript | source ↗ |
| FY2027-Q1 | 126% | - | earnings-call-transcript | source ↗ |
| FY2026-Q4 | 125% | - | 10-K | source ↗ |
| FY-2026 | 125% | - | 10-K | source ↗ |
| FY2026-Q3 | 125% | - | 10-Q-mdna | source ↗ |
| FY2026-Q2 | 125% | - | 10-Q-mdna | source ↗ |
| FY2026-Q1 | 124% | - | 10-Q-mdna | source ↗ |
| FY-2025 | 126% | - | 10-K | source ↗ |
| FY2025-Q4 | 126% | - | 10-Q-mdna | source ↗ |
| FY2025-Q3 | 127% | - | 10-Q-mdna | source ↗ |
| FY2025-Q2 | 128% | - | 10-Q-mdna | source ↗ |
| FY2025-Q1 | 129% | - | 10-Q-mdna | source ↗ |
| FY2023-Q4 | 158% | - | earnings-press-release | source ↗ |
| FY2023-Q2 | 171% | - | 10-Q-mdna | source ↗ |
| FY2023-Q1 | 174% | - | 10-Q-mdna | source ↗ |
| FY-2022 | 178% | - | 10-K | source ↗ |
| FY2022-Q4 | 177% | - | 10-Q-mdna | source ↗ |
| FY2022-Q3 | 173% | - | 10-Q-mdna | source ↗ |
| FY2022-Q2 | 169% | - | 10-Q-mdna | source ↗ |
| FY2022-Q1 | 168% | - | 10-Q-mdna | source ↗ |
| FY2021-Q4 | 168% | - | 10-Q-mdna | source ↗ |
| FY-2021 | 168% | - | 10-K | source ↗ |
| FY2021-Q3 | 160% | - | 10-Q-mdna | source ↗ |
| FY2020-Q4 | 160% | - | 10-Q-mdna | source ↗ |
Generate a live retention report against Snowflake and your full peer cell. Ungated. Downloadable as PDF.