cust.co / Compare / Klaviyo vs ZoomInfo

Klaviyo vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +20pp on latest NRR (109% vs 89%).

NRR over time

80%91%102%113%124% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2026-Q2FY2024-Q2 NRR Klaviyo ZoomInfo Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% Klaviyo - FY2026-Q2: 109% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2026-Q1: 90% ZoomInfo - FY2026-Q2: 89% ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2024-Q2: 85%

Klaviyo hit a higher all-time peak (119% in FY2023-Q3).

Stat-by-stat

Metric Klaviyo ZoomInfo
Latest NRR 109% 89%
All-time peak NRR 119% 90%
All-time low NRR 108% 85%
QoQ change -1pp -1pp
YoY change +0pp +2pp
3-year change +1pp -
Disclosures tracked 13 10

Customer cohorts

MetricKlaviyoZoomInfo
Total customers 205,000 -
Over $100K ARR 1,000 1,891
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 60.1% -

Commercial structure

MetricKlaviyoZoomInfo
Total RPO $254M $1.2B
Current RPO (12mo) $236M $849M
Multi-year contracts - 50%
Avg contract length - -
Subscription rev mix - -
New customers added 26,000 16

Post-sales motion

MetricKlaviyoZoomInfo
CS team size - -
Customers per CSM - -
Pricing model subscription hybrid
Renewal cadence monthly multi-year
CSM coverage model hybrid hybrid
Top customer exec - Rob Giglio

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