cust.co / Compare / HubSpot vs ZoomInfo

HubSpot vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot leads by +13pp on latest NRR (102% vs 89%).

NRR over time

80%90%100%110%120% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY2025-Q4FY2026-Q2FY2024-Q2FY2024-Q3 NRR HubSpot ZoomInfo HubSpot - FY2021-Q4: 115% HubSpot - FY2022-Q2: 104% HubSpot - FY2023-Q1: 110% HubSpot - FY-2023: 103% HubSpot - FY2024-Q1: 102% HubSpot - FY2025-Q2: 103% HubSpot - FY-2024: 102% HubSpot - FY2024-Q4: 104% HubSpot - FY2025-Q1: 102% HubSpot - FY2025-Q3: 103% HubSpot - FY2025-Q4: 105% HubSpot - FY2026-Q1: 103% HubSpot - FY2026-Q2: 102% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2026-Q1: 90% ZoomInfo - FY2026-Q2: 89% ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q3: 85%

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric HubSpot ZoomInfo
Latest NRR 102% 89%
All-time peak NRR 115.2% 90%
All-time low NRR 101.8% 85%
QoQ change -1pp -1pp
YoY change +0pp +2pp
3-year change -13.2pp -
Disclosures tracked 13 10

Customer cohorts

MetricHubSpotZoomInfo
Total customers 300,000 -
Over $100K ARR - 1,891
Over $1M ARR - -
Top-10 concentration - -
Average ACV $11,700 -
US revenue mix 51% -

Commercial structure

MetricHubSpotZoomInfo
Total RPO - $1.2B
Current RPO (12mo) - $849M
Multi-year contracts - 50%
Avg contract length - -
Subscription rev mix 98% -
New customers added 10,800 16

Post-sales motion

MetricHubSpotZoomInfo
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual multi-year
CSM coverage model hybrid hybrid
Top customer exec Yamini Rangan Rob Giglio

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