See the latest Cust feature releases, product improvements and bug fixes.
Salesforce Chatter sync. Chatter posts and threaded comments are now synced as interactions. Chatter activity appears in company timelines and is accessible to the AI assistant.
Improved Zendesk ticket matching. Zendesk ticket matching now considers collaborators and CCs for better association accuracy with Cust contacts.
Inline image support. Emails with embedded images now render correctly in the inbox and interaction views. Non-referenced attachments are displayed as downloadable files below the email body.
Reopen archived conversations. Previously archived inbox conversations can now be reopened with a single click.
Auto-archive Gmail threads after reply. A new organization setting automatically archives Gmail threads and marks them as read once a reply is sent from Cust.
Bulk conversation actions. Select multiple conversations in the inbox to archive them in bulk.
New signals.
New workflow steps.
Expanded filter support. Workflow filters now support Contacts and Webhook Events in addition to company attributes. Metric-based filtering is also available, including trend-based lookups like percentage change over a configurable time window.

Skills and Scripts. Skills now function as proper AI tools with a dedicated management interface. Each skill can have executable scripts attached - configurable code units with typed input parameters and access to connected services.
Knowledge base improvements. The knowledge items list is now searchable, and individual articles can be excluded from AI search results without deleting them.
Custom object management. Custom entity types can now be created and edited directly from Settings, including adding custom fields to each type.
Saved views. Save your current filter configuration as a named view for the company list and dashboard, then switch between views with one click.

Bulk company actions. Select multiple companies and assign them to a project or enroll them in a guidance in one action.
Bulk task actions. Multiple tasks in the Action Hub can be completed or dismissed at once. Tasks can also have assignees and due dates set directly inline upon creation.
Bulk contact actions. Contacts within a company support multi-select to trigger workflows on all selected contacts at once.

Admin role. A new Admin membership role sits between Member and Owner, with access to manage integrations, custom fields, and team settings.
User profile links. Team members can add labeled links to their profile, such as scheduling URLs. The AI assistant uses these links when drafting emails.
A new relationships widget visualizes the strength of connections between contacts at customer organizations and your team, calculated from interactions like meetings, calls, emails, and their response times.
Additionally, Cust automatically enriches contact job titles by extracting role information from email signatures, keeping your contact data accurate without manual effort.

New Modjo and Fireflies.ai integrations to sync meeting transcripts.
Close CRM integration to sync companies, contacts and custom activities.
HubSpot sync has been redesigned to reliably handle companies with large contact lists, eliminating delays and sync failures that previously affected high-volume accounts.
Topics have been completely redesigned, with the ability to create custom topics tailored to your business. Topic mentions can also now be used as workflow triggers for more targeted automation.

The "No reach out" and "Company went silent" signals can now be configured per customer segment, with customizable day thresholds and interaction types factored into the calculation.

Email forwarding. Users can now create dedicated forwarding email addresses to log emails in Cust even when none of the email parties have connected accounts.
Automatic BCC. Email accounts can now be configured to include specified addresses in BCC for all outgoing emails sent from Cust.
Inbox Focus Mode. A new Focus Mode for the inbox filters out noise by showing only emails related to your customers.
Initiating conversations from Inbox. Users can now initiate new email threads directly from the inbox.
Health configuration has been moved to its own dedicated page, separating it from guidance settings. Health instructions can now also be defined per customer segment for more granular control.

The assistant chat now supports a web search tool for real-time customer research. This provides immediate context on recent company news and external data.
You can use it throughout the platform, for example:
Or use built-in actions like “Prepare for a meeting” on the homepage. It passes the following prompt:
Create a pre-meeting brief for my meeting today. Search for prior transcripts meetings, usage data and emails to inform the preparation. If there are any pending action items or next steps from prior meetings, make a note of them as bullet points. Also do a web search for recent news about the company and include any recent events that are relevant. Use artifacts tool to write a brief.



The new home screen provides a unified command center displaying upcoming meetings, recent updates, and prioritized actions, helping CSMs stay organized and proactive with their customer portfolio:

CSMs can now manage their email communications directly within Cust, streamlining customer interactions in a single platform.

The assistant can now browse the internet to gather current information from customer websites and other specified sources, enabling more informed and contextual customer interactions.
The assistant can now create editable long-form documents, which can be refined and saved directly to customer profiles. Ideal for QBRs, renewals or handover notes.

Signals now support contact-level triggers in addition to company-level ones, enabling more granular automation like responding to individual NPS submissions.

Build sophisticated signal-based automations with our new workflow editor, featuring multiple step types including delays, intelligent filtering, automated emails, and task creation.

Tasks are now intelligently grouped by company rather than chronologically ordered, making it easier to see all related actions for each customer at a glance.

The system used to run guidances either on a recurring schedule, or on a signal. In either way, generated recommendations might get outdated so quickly that it is very hard for a CSM to understand if a recommendation is still relevant.
This is why we are transitioning to on-demand recommendation generations. When a CSM starts his day, we recommend opening his portfolio in Companies tab and hitting "Refresh" for any company that we suggest to refresh recommendations for. This way a CSM can be sure that the recommendations are fresh.

Projects allow you to define a set of activities that either your team or a customer has to do to reach a certain milestone. Then, you can track status in a Kanban board-like interface.
The system automatically calculates various metrics and highlights outliers so that you can easily spot customers that are stuck in the process.


We do now support a quick universal search, accessible from anywhere in the system.
Find it in top nav or hit ⌘K to search for companies or contacts.

Now, you can easily manage customers with multiple pending tasks. With a single click, group them into a single Smart Task that automatically:
The option to create a Smart Task will appear in the Action Hub and on Company Profiles whenever a customer has more than one pending task.

From now you can create Signals and reference them in Guidance documents when you want to be notified to refresh recommendations when something happens.
For example, you can create a Signal, that looks for upcoming calendar events with “QBR, business review” keywords within X number of days. Next, you can reference that Signal in Guidance document (for example: QBR preparation). After this is done, when the signal is triggered, you will see a "Refresh recommended" message on the customer suggesting you to refresh recommendations.
The platform supports these types of signals:

Our interactive demo got a facelift - try it yourself: http://app.cust.co/demo/try-prompt?prompt=/qbr

Product usage data is analyzed to provide insights about individual user's activity. Moreover, users are segmented into 5 categories based on their engagement with your product.


CSMs can now leave notes on their customers and write important information they, their colleagues and the assistant as part of the customer context.

Cust now analyzes customer profiles and sets a health score based on text-based instructions. We have set sensible defaults, but users can easily provide their own.

We are introducing a new action hub as a place for CSMs to work on recommendations and tasks

We can now sync company and individual user metrics into Cust and display them on respective profiles. This data is also accessible to chat assistant so that it can recommend certain actions based on numeric data.

Users can generate a summary of recent customer activity on demand if they need to know what happened with the customer recently.

Cust now seamlessly integrates with Gong to sync call transcripts for every meeting in your calendar.

We built a Snowflake API connector to ingest customer data into Cust.

Company list has been updated to better show what happened and what needs to be done for a specific customer at a glance:

We added an option to connect your Google Calendar to sync meetings into Cust. Related meetings are displayed on customer profiles and can be used for signals and guidance recommendations. To sync your calendar, go to Settings and choose Calendar sync.
The option to connect Outlook Calendar will be available in the upcoming weeks.

Skills are like reusable prompt templates your team can use without writing long queries. Simply type a forward slash ("/") in the message box and choose your own or a built-in skill. You can define as many skills as you want for your organization.

Guidance is a document that outlines how CSM team is working on a daily basis with customers. Cust relies on this document to track signals for each of your customers and provide task recommendations to CSMs.



Context augmentation. Assistant is now able to retrieve additional context about the customer on demand. This is especially useful if you want to ask a question about customer history, or generate a report based on customer activity in the last quarter.

We built a Zendesk integration to sync companies and tickets to Cust.

User can now initiate new email threads with a customer from customer page. They can use Cust assistant to draft emails based on customer context.

We are introducing deterministic trigger based workflows for those who need precise control over execution. One can build a workflow with actions like: send email sequence, create a task, execute an action on external system, and more.

Company and assistant pages were rebuilt from ground up to put more focus on insights rather than attributes and raw data. Assistant screen now summarises what important events have happened so that CSMs are always up to date on their portfolio.

Introducing "Ask Cust" – a chat assistant that is aware of your customers and their data and can help you with any request. If you want to research your customer, prepare for a QBR, or draft a reply, just ask.

Cust now allows to reply to email threads that were not initiated via Cust. We also improved the email composer and started supporting email attachments.
Now it's possible to automatically create contact and start building up customer profile from an inbound email. Cust can even extract contact details coming from any sender - ideal to create contacts from form subsimissions, meeting scheduling confirmations, etc.
Don't let post-call momentum fade! We've made it incredibly easy to send targeted follow-up emails based on the outcome of your customer calls.

Ever wished you could assign different owners to an account based on their lifecycle stage or specific responsibilities? Now you can!
We're constantly listening to your feedback, and many of these enhancements are inspired by real-world use cases from our valued customers!
AI agent got access to recent company interactions and product usage data to personalize emails in more creative ways.
Calls and emails are now shown on each company profile. They are also taken into account when extracting topics and analyzing sentiments.
Company list now is much more convenient to use and shows more useful information at a glance.

Introducing Executive dashboard which allows to track your company portfolio at a glance.
It highlights the most important events, such as:
These signals can show that a customer needs extra attention, or act as an early indicator of churn.

Each company can now be assigned a customer success manager and filter data on assistant, action hub and company list screens.
If a CSM is assigned to a company, new conversations will be initiated from that CSMs email account.
We summarize high volumes of product events (from Mixpanel, Posthog etc.) and use them to personalize the conversations.

Zoho CRM integration is now available to sync your companies and contacts into Cust.

Implemented a member management feature to invite colleagues to join your account.

Cust has been deployed in US region for those customers who require that data never leaves US. Currently we have two deployment regions: EU and US.
Customer support conversations from Intercom are now synced into Cust.
Each conversation is clustered by topic so that you can learn what your customers are talking about without reading the whole conversation.
Conversation content is also taken into account to determine conversation relevancy, For example, if a customer is asking CS to delete his account, the platform is smart enough to know that we should not upsell a new product.



Plays can now support multiple objectives. I.e. you can set up a play that can aim for multiple goals (e.g. collect information from the customer and then schedule a meeting) when keeping the context of the same conversation with the customer.
We completely redesigned and simplified navigation in Cust settings.



Product events from PostHog can now be used as triggers for plays in customer journeys. For example, you can use a "plan downgraded" event as a signal to initiate a churn recovery play.
PostHog integration is now available for more powerful customer journeys and user behaviour insights.
We build a fully featured demo environment that allows to navigate and try most features of the platform to better understand how it works.
Link: https://app.cust.co/demo

We made it possible to simulate how AI agents react to responses from your customers in launched plays/campaigns and ongoing conversations.
To simulate a play or a campaign, look for "Simulate" button on the play/campaign page.

Email addresses are now verified before initiating communication to improve email deliverability and reduce number of bounced emails. When we detect that an email might be invalid, you have an option to update it, or exclude the recipient from communication.

Even though your customer journey is built with best CSM practices in mind, there might be cases when you have your reasons not to follow a suggestion that comes from Cust. To deal with such situations, you can now dismiss a pending action. If you do not want to receive any more action recommendations for a specific customer, you can choose to remove it from the current play or the whole journey.

Additional context about your organization helps Cust to draft better emails and respond to your customer inquiries more accurately. If you haven't filled in your organization description yet, you can do so by navigating to Settings tab.

Introducing a new concept called Effects. You can now make update data on 3rd party systems based on activity on Cust. For instance, you can update account's status on Salesforce when a customer finishes onboarding, or add a note on a contact if customer's email bounces.

Cust now allows you to send and receive emails with HTML tags. This enables formatting features, such as highlighting text, adding links, or images etc.
It also becomes possible to update the email subject when initiating conversations with your customers. Just click on the subject line to edit it.

On the Assistant screen, you can see an actionable summary of all your pending actions, and get valuable insights, and recommendations. It also enables you to access Autopilot settings so that certain actions get executed autonomously without you lifting a finger.


One-way Salesforce integration enables Account, Contact, or a custom object sync from Salesforce to Cust.
We've added a lot more information about customers to Action Hub's Context panel to make it easier for CSMs to make informative decisions, such as:

Company and contact updates on Intercom will now reflect on Cust in real time. This compares to a previously daily sync frequency and allows Cust to instantly react on changes in the customer's profile.
Customer journeys allow to connect multiple playbooks into one flow that represents customer lifecycle. Our intelligent agents will understand where each customer lies in the journey and will recommend the next best action based on that.
To learn more about customer journeys, check out our demo: https://app.cust.co/customer-journeys/showcase.

We are introducing an Action hub. A workplace for Customer success managers where they can discover and execute actions recommended by Cust.
Action hub also supports follow-up and out-of-office reminders so that you never forget to follow-up your customers when they do not respond for when they get back from a short vacation.

We've built an integration with Intercom to synchronise customer data and analyse conversations.


The platform is now able to drive communication towards an objective which is tracked by a custom customer attribute. For example, the platform can ask the customer to submit his first order and terminate the communication once customer's attribute "order_count" becomes greater than 0, which indicates that the order has been submitted.
Cust will work alongside your favourite CRM or Customer Success Management Platform. Today we are happy to announce our first integration - HubSpot!
Cust connects to your HubSpot lists, contacts, companies, and deals to build and run your ideal customer journey. It's a native two-way integration, so data can be automatically in-sync between platforms. For example, Cust platform can engage customer to check their billing details, give interface to update it, and send updated credentials back to your CRM.

Onboarding play helps to move users from the sign-up to the activation stage. AI agent will ask customers about their goals, identify success metrics, and guide them through account setup.
How it works:
Benefits

Imagine if you could initiate one-to-one conversations with every customer, despite their size, to collect their feedback and future plans.
Well, now this is possible with "Feedback play" which will help you collect genuine customer feedback. AI-agent will engage your customers with a conversation to understand their satisfaction levels, get specific insights on what could be improved, and understand future usage patterns. These insights are then used to segment customers automatically.
How it works:
You can see the demo results here: https://app.cust.co/plays/feedback/demo


Since our launch earlier this year, we've observed a significant challenge facing marketing and customer success teams: the time-consuming process of campaign creation. Teams struggle with multiple aspects, including:
We are starting to change that - meet Customer Journeys.
From now on, the platform will autonomously get to know your customers, identify where they are in your ideal customer journey, and throughout their lifecycle execute relevant playbooks. You'll get full controls and customization options to build the ideal customer experience.
With this release we are introducing a visual way to explore customer journey: https://app.asktosell.com/customer-journeys/showcase


Completely redesigned conversation interface that allows users to review and confirm agent-generated replies in the most critical situations. The new interface also makes it easy for users to jump into any conversation as the system allows users to send custom replies anytime.

We have simplified the campaign creation process for accounts with 1 user by removing the account manager field. If you have more than 1 user, you'll see a drop-down for a convenient assignment of the responsible person.
Also, on the campaign page, you will now see a full list of assigned agents.
Previously, if a lead replied after the deal was considered as won, platform ignored such emails. However, if an agent is using an alias email account, such replies might go unnoticed. Therefore, we introduced a new type of notification to inform users about such replies.
Developed SMTP/IMAP protocol integration for agents.
Currently running as a closed beta - let us know if you need prioritized access.
Now you can pass any attribute about the lead as a custom variable.
Our customers are using it to pass unique information about each lead. For example:
This information is used by an autonomous sales agent to personalize the sales experience with each lead/customer.
To use the feature: 1) map custom variables when uploading CSV file and 2) reference custom variable in the sales playbook customization panel.
If customer asks a question about your product that the Autonomous Agent cannot answer, the following steps are taken:
From now on, you can also proactively create question-and-answer pairs in your product's knowledge base.
We have also improved the visibility of campaign settings. The campaign overview now includes these new settings:
We hear you - some of you want email signatures to be "on brand".
You can now create email signatures that include links, images, and other HTML elements.
As a bonus, we have included a setting that allows you to control if a signature is included in every reply or only in the first email.
Enjoy and use it with caution - links and images may impact deliverability.
When creating a campaign, now you can set website conversion as an objective. Once you set this objective, AI Sales Agents will optimize their playbook to convert leads to visit your website. AskToSell customers are using this objective to drive traffic to their landing page, sign up or checkout forms.
The Sales Playbooks feature is our major step towards enabling any company to automate their revenue workflows.
Version 1 allows you to customize the content logic, frequency, and intensity of your campaigns.
To access it, create a campaign, navigate to preview mode, and look for the "customize" buttons in the playground. Custom playbooks can be saved and reused in any campaign.
We're excited to announce a new layer of organization and collaboration within AskToSell:
Feature is enabled to selected partners. To unlock access, let our team know via Intercom..
Finding the right deal at the right time just got easier! Introducing Pipeline Search, a powerful new feature that allows you to quickly search and filter deals within your pipeline. You can search deals by email or company name. To use it, go to Campaigns and scroll down to the Pipeline overview.