Integrations/Snowflake

Snowflake

Data Warehouse Feed warehouse-scale usage data into retention intelligence.

The Snowflake integration lets Cust query your data warehouse directly, pulling product usage, billing, and behavioral data to power retention research. No ETL pipelines to build - just point Cust at your tables.

Product usage is the strongest predictor of churn. With Snowflake connected, Retention Agents can research exactly how each customer uses your product and spot declining engagement before it becomes a renewal risk.

What you get

Direct Query Access

Cust queries your Snowflake tables directly - no data pipelines to build or maintain.

Usage-based Scoring

Incorporate product usage, login frequency, and feature adoption into customer health scores automatically.

Custom Metrics

Define which Snowflake metrics matter for retention - DAU, feature usage, billing trends, or any custom metric.

How it works

1

Configure Snowflake access

Provide Cust with read-only access to specific Snowflake schemas and tables via secure credentials.

2

Define your metrics

Tell Cust which tables and columns represent usage, billing, and behavioral data for your customers.

3

Usage powers retention

Product data flows into health scores, giving Retention Agents the full picture of customer engagement.

Ready to connect Snowflake?

See how Cust uses Snowflake data to keep more customers.

Book a Demo