The Salesforce integration is the backbone of Cust for most teams. It provides bi-directional sync between your CRM and Cust, pulling account data, contacts, and opportunity history while pushing back AI-generated health scores and retention insights.
Your team works in Salesforce - Cust makes sure they see retention signals right where they already live. No context-switching, no extra dashboards to check.
Pull account data from Salesforce and push health scores, risk flags, and retention actions back automatically.
Map any Salesforce field to Cust - ARR, renewal dates, CSM assignments, custom objects, and more.
Every retention action Cust recommends or your team takes gets logged as a Salesforce activity automatically.
Authorize Cust via Salesforce's secure OAuth. Works with Sales Cloud, Service Cloud, and custom orgs.
Map the account fields that matter most for retention - ARR, contract dates, health indicators, and segments.
Cust syncs your accounts and begins generating health scores using your CRM data immediately.