The HubSpot integration syncs your contacts, companies, deals, and lifecycle data with Cust. Your Retention Agents get the full customer picture while health scores and risk alerts flow back into HubSpot properties.
If your team runs on HubSpot, Cust meets them there. Custom properties, automated workflows, and retention-focused deal stages - all powered by AI that understands your customers.
Cust writes health scores, risk levels, and next-best-actions directly to HubSpot contact and company properties.
Enrich HubSpot lifecycle stages with retention context - know why accounts move between stages, not just when.
Use Cust-generated signals to trigger HubSpot workflows - automatic alerts, task creation, and escalation paths.
Install the Cust integration from HubSpot's marketplace or connect directly via OAuth in minutes.
Tell Cust which HubSpot properties represent ARR, renewal dates, segments, and ownership.
Health scores and recommendations appear as HubSpot properties, ready for dashboards and workflows.