The Gmail integration connects your team's email conversations directly to Cust, giving Retention Agents full visibility into how customers communicate. Every thread, reply pattern, and sentiment shift becomes a data point that fuels smarter retention decisions.
Whether it's a customer going quiet, a frustrated escalation, or a glowing reference - Cust's AI picks up on the signals hiding in plain sight and surfaces them before it's too late.
Automatically detect tone shifts in email threads to flag accounts trending negative before they churn.
Monitor reply rates, response times, and conversation frequency across your entire customer portfolio.
Get AI-generated summaries of long email threads so your team never misses critical context.
Authorize Cust to read your team's customer-facing email threads via secure OAuth - no passwords stored.
Cust automatically matches email addresses to your CRM accounts, building a unified customer view.
Within hours, Retention Agents begin surfacing email-based signals in health scores and recommendations.